TORONTO, February 14, 2018 – Hot Wheels is rolling out the Darth Vader car this week at the Canadian International Auto Show to highlight the 50th anniversary of the world's best selling diecast toy brand. It's all part of a display that includes some life size "Hot Wheels" cars, and gigantic track. The display at the auto show is guaranteed to be a hit:
Included in the display are:
Toronto’s largest super track specially built for the AutoShow
build-your-own track feature in the Hot Wheels Play Zone
Collector’s Zone featuring more than 500 die-cast Hot Wheels models
six life-size Hot Wheels cars, including the Darth Vader car and 1967 Chevrolet Camaro RS
Tomorrow automotive journalists from across Canada will gather at the show for a media preview, which will include presentations by auto industry executives and new vehicle unveilings. This is where current trends are showcased and the newest products promoted.
General Motors has a new Hot Wheels Camaro that the SST Car Show spotted at the North American International Auto Show in January, and that vehicle is also part of the Hot Wheels 50th Anniversary celebration. The SST Car Show crew will be in Toronto for the media preview Thursday as well.
Developed by toy maker Mattel in 1968, Hot Wheels is one of the most iconic toys of all time and the display, located in the 700 level of the South Building at the Metro Toronto Convention Centre, is designed to capture the imaginations of the young, and young at heart, alike.
“Since 1968, we’ve made six billion cars that have contributed to the happiness of children and adults everywhere, and no doubt inspired the imaginations of today’s global automotive designers,” said Akram Sharkawy, Brand Communication Marketing Manager at Mattel, Inc. “It’s almost impossible to have grown up without Hot Wheels, and through our 50th anniversary celebrations, we’re aiming to fuel a new generation of fans and ignite, nurture, and celebrate their challenger spirit.”
The auto show is jam packed with attractions this year, that will appeal to anyone who has a love for automobiles and car culture. Some other attactions beyond the Hot Wheels display include: the just-confirmed Tesla Model 3 which will be on display for the duration of the show in Auto Exotica, located in the 100 level of the North Building. In this area you will see exotics from Mclaren's to Lamborghinis.
Look for Dozens of Exotics Like This One at CIAS
With more than 650,000 square feet of exhibits, displays and attractions at the Metro Toronto Convention Centre, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show.
On display there will be more than 1,000 cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, fully electric and autonomous vehicles. Nearly 340,000 people attended the 2017 show.
The auto show opens to the public Friday, and runs through February 25th. - SST Car Show News.